Thursday, April 5, 2012

Palin helps keep Today ahead of Couric on GMA

So much for my prediction. The AP reports: Sarah Palin helped Today maintain its winning streak against GMA, even with the appearance of its own guest star Katie Couric.

NBC’s Today widened its advantage over ABC runner-up Good Morning America by 23,000 viewers on Tuesday, compared with the day before, according to the Nielsen Co.

Good Morning America brought Couric back to morning TV after her many years hosting Today. Couric, now at ABC, is filling in all week at GMA. Palin appeared as a Today guest co-host on Tuesday.

Today drew 5.5 million viewers, while GMA had 356,000 fewer people tuning in. On Monday, the gap dividing them was 333,000 viewers.

This morning-show rivalry has intensified as GMA chips away at the audience margin that has kept Today in first place for 15 years.

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