Wednesday, April 4, 2012

Katie Couric's GMA spot doesn't best Today

The Marquee Blog reports: Katie Couric's guest host gig on Monday's edition of Good Morning America wasn't enough to beat her old job, NBC's Today Show, in ratings.

With Couric on board, ABC's GMA brought in 4.8 million viewers, reports the L.A. Times, while 5.1 million tuned in to NBC on Monday morning.

It's another chapter in the lengthy ratings battle between the two shows, with GMA trailing Today for almost 17 years, although lately the morning program has been closing in on the ratings gap.

NBC is likely hoping having Sarah Palin as a guest host on Tuesday kept the ratings momentum going, and the network will learn if it was successful today.

<-- I turned to GMA for the first time in my life yesterday morning. Today is a better show by leaps and bounds, even with Ann Curry. But I think bringing Palin onboard was a cheap gimmick and I don't think Today should've stooped that low. If there's any justice in the world, Today's ratings took a hit yesterday morning. I'll keep you posted.

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