Friday, April 6, 2012

Katie Couric helps GMA ratings beat Today

The Daily Mail reports: Good Morning America has claimed a one-day victory in viewership over long-reigning frontrunner Today.

On Wednesday, GMA was watched by 5.236 million viewers while 5.149 million viewers tuned into Today, according to research company Nielsen.

The 87,000-viewer advantage was the latest twist in a morning-show battle that has seen GMA, on the ABC network, chipping away at the audience margin that has kept NBC favourite Today in first place every week for 16 years.

Former Today host Katie Couric has brought extra star quality to GMA all week as a substitute anchor, although her drawing power was blunted on Tuesday when NBC booked Sarah Palin as its guest co-host.

Overall last week, GMA shrank its gap with Today to 119,000 viewers from 137,000 the previous week.

--> Sweet (albeit short) victory!

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