CNN reports: Former Alaska governor and Republican vice presidential candidate Sarah Palin will co-host NBC's Today Show tomorrow, according to Megan Kopf, a spokeswoman for NBC Universal.
"She'll reveal a different side of her than you've seen before," the morning show's website boasted Sunday.
Meanwhile, former Today host Katie Couric will fill in for Robin Roberts as co-host of Today's rival morning show, Good Morning America, all week.
Couric co-hosted Today for 15 years before leaving for CBS.
The match up of the two women brings to mind Couric's infamous 2008 interviews with Palin for CBS News when Palin was the GOP vice presidential candidate. Among the details revealed in the course of those interviews was the fact that candidate Palin could not name a single newspaper or magazine that she regularly read.
In a telephone conversation with Palin this morning, Matt Laur referenced that very topic by asking her if she's read any papers. Watch above.
Palin is now a paid contributor for the Fox News Channel.
In addition to rekindling memories of 2008, the two announcements come at a big moment for the competing morning talk shows. According to Nielsen, Today has won the ratings war for some time, but recently Good Morning America has been making a steady comeback, threatening to overtake Today as the top-watched morning show.
--> This Sarah Palin thing smacks of Today Show desperation. The ratings for Today are slipping because Ann Curry is a pain to watch. She has absolutely no chemistry with anyone on that show and she's drowning the show. I'm gonna have a Xanax for breakfast tomorrow to endure Ann and Palin simultaneously. Or maybe I'll just watch GMA.