The documentary, which will be released March 9 and follows five bullied kids during the school year, received the R rating due to language used by children in the film. The decision to uphold the initial R rating follows a plea made yesterday by Alex Libby (pictured), one of the children in the documentary, before the MPAA’s Classification and Rating Appeals Board. Libby stated that an R rating would prevent the film from reaching the adolescent audience that would most benefit from watching it.
Harvey Weinstein, cochairman of the company, released a statement that read:
"I have been through many of these appeals, but this one vote loss is a huge blow to me personally. Alex Libby gave an impassioned plea and eloquently defended the need for kids to be able to see this movie on their own, not with their parents, because that is the only way to truly make a change.
With school-age children of my own, I know this is a crucial issue and school districts across the U.S. have responded in kind. The Cincinnati school district signed on to bus 40,000 of their students to the movie – but because the appeals board retained the R rating, the school district will have to cancel those plans.
I personally am going to ask celebrities and personalities worldwide, from Lady Gaga (who has a foundation of her own) to the Duchess of Cambridge (who was a victim of bullying and donated wedding proceeds) to First Lady Michelle Obama (whose foundation has reached out to us as well), to take a stand with me in eradicating bullying and getting the youth into see this movie without restriction."
Joan Graves, chair of the MPAA’s Classification and Rating Administration, issued a response to Weinstein, that read: “Bullying is a serious issue and is a subject that parents should discuss with their children. The MPAA agrees with the Weinstein Company that Bully can serve as a vehicle for such important discussions.
The MPAA also has the responsibility, however, to acknowledge and represent the strong feedback from parents throughout the country who want to be informed about content in movies, including language.
The rating and rating descriptor of ‘some language,’ indicate to parents that this movie contains certain language. With that, some parents may choose to take their kids to this movie and others may not, but it is their choice and not ours to make for them. The R rating is not a judgment on the value of any movie. The rating simply conveys to parents that a film has elements strong enough to require careful consideration before allowing their children to view it. Once advised, many parents may take their kids to see an R-rated film. School districts, similarly, handle the determination of showing movies on a case-by-case basis and have their own guidelines for parental approval.”
Watch the trailer for Bully below.