Forbes reports: While it’s a bit of a mind-bender to think of Apple as a victim of anything, Apple CEO Tim Cook told a story yesterday that almost made it sound like the company had become a victim of its own success.
As more and more people began to share more and more music and photos across more and more Apple gadgets, Cook said, the process syncing up all that content across all those i-things had “become a hair-pulling exercise.”
“iCloud turns that on its head,” said Cook. “It recognizes that in the last 2-3 years, we live off multiple devices. It’s no longer a great customer experience to have to sync your iPad to your Mac and then your iPhone to your Mac and then resync your iPad to your Mac.”
And to prove his point, Cook revealed the latest in a recent series of performance metrics from Apple that are simply jaw-dropping: iCloud recognizes the Mac or PC as just another device and now your life is a lot easier. We have 100 million users of iCloud -- we just launched it in October!
That’s 100 million iCloud users in four months, or about 25 million per month—and that’s coming awfully close to 1 million new iClouders every single day. That pace will surely level off at some point (won’t it?), but Cook said the core idea behind the iCloud will endure for at least a decade—which, in Apple years, is a very long time.
“I view iCloud not as something with a year or two product life— it’s a strategy for the next decade or more,” Cook said. “It’s truly profound.”