The Great Pumpkin turns 45

The classic It's the Great Pumpkin, Charlie Brown is celebrating its 45th anniversary today. Meaning, if Great Pumpkin were a marriage, this would be its sapphire anniversary. Good grief!

The classic Peanuts gang Halloween special originally aired on October 27, 1966. It airs tonight on ABC at 8 p.m. ET.

CNN spoke to Neil Cole, President and CEO of Iconix Brand Group, which owns Peanuts Worldwide as a joint venture with the family of Charles Schulz.

"Charles Schulz and the 'Peanuts' characters continue to hold up," said Cole. "They're so human...I think a lot of people can relate to Charlie Brown and how it's not a wonderful night for him - he ends up with a lot of rocks. It kind of makes it special - when you do get the candy - that some of us don't always get the candy, and so I think there's a special story in there."

As for "Great Pumpkin's" ratings over the years, Cole told CNN "It's amazing! Last year we had, I believe, one of our best years ever and the best in the last 10 years. It was the top-rated show for all kids ages 2-11 last year. It's amazing how it continues to resonate."

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