CEO: Google+ has 40 million users


Technolog reports: After nearly four months, Google+ now has 40 million users, says Google CEO Larry Page.

In a statement released by Google about its third quarter financials, Page mentions G+ right off the bat:

We had a great quarter. Revenue was up 33% year on year and our quarterly revenue was just short of $10 billion. Google+ is now open to everyone and we just passed the 40 million user mark. People are flocking into Google+ at an incredible rate and we are just getting started!
It's true, people have been going to G+ since an auspicious beginning when the site already had 20 million users in its first two weeks — a milestone that took more than two years each to reach for rivals Facebook and Twitter.

But since the initial frenzy of being part of The Next Big Thing, where access was only allowed through invites, heightening the need to be a part of it, that "incredible rate" has dropped off considerably. Even after G+ opened up to all and traffic boomed 1,200%, the numbers of users didn't explode exponentially.

Page didn't say anything about active users on the site, but Chitika Insights, which documented a 60% drop in page views on the site after it went public, did have more to share on that:

Chitika Insights researched traffic patterns of the social network to determine whether the downward trend we witnessed was a short term fluctuation as some proposed, or just the beginnings of a long term trend.

As it turns out, our data shows that the trend seems to be continuing. After a brief blip in Google+’s traffic surrounding the site going public, we saw a prolonged and sustained downward trend in overall activity coming from the site. At its greatest, the gap between peak and trough measured over a 70% decline in traffic.

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