Adam Lambert to kick-off Unplugged revival

After a long hiatus, MTV's successful music series Unplugged will return to the airwaves on March 10th. To kick-off the series, the network has tapped Adam Lambert to perform songs from his critically acclaimed debut album For Your Entertainment.


As one of MTV's seminal music programs of the 1990s, Unplugged has been revived in recent years as Unplugged 2.0 for artists such as Lauryn Hill and Linkin Park, and most recently last year as an online concert series for Katy Perry, Adele, Vampire Weekend and other emerging acts.

This time around, the concert series will be aired across cable siblings MTV, VH1 and CMT and their respective websites, as well as use the series as branded content for MTVMusic.com and VH1 Mobile.

Along with Lambert, rock band Phoenix and Reba McEntire will also be performing on MTV and CMT respectively.

"The franchise has always been purely wonderful in that it shows musicians doing what they do best. So our thinking was, 'Why not do it across different genres of music?'" said Van Toffler, president of MTVN's Music, Films and Logo Group.

(Via Adage)

Comments

Viewtiful_Justin said…
Oooh, I love this idea!
March 8, 2010 at 4:43 PM
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