Miami Herald's handout scheme paying off

It's been just a week since the Miami Herald stuck out its hand and asked online readers for donations, but it looks like their public plea is bringing in more than the pittance many predicted.
Calling the donations "encouraging," executive editor Anders Gyllenhaal told mediabistro.com that the charity offerings have been pouring in.

"The first few days of this experiment have elicited an encouraging steam of gifts, ranging from $2 to $55," Gyllenhaal said. "They've also provoked an array of reactions, here and across the country, since this has drawn attention as the first effort of its kind."

The Herald began soliciting voluntary donations on its' Website just last week, accepting contributions through most major credit cards. A link at the bottom of each story page directs users to a donations page.

"If you value The Miami Herald's local news reporting and investigations, but prefer the convenience of the Internet, please consider a voluntary payment for the web news that matters to you," the donation page reads.

(Via NBC Miami)

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