First Look: Tim Burton's Wonderland

USA Today reports: You might have gone down the rabbit hole before. But never with a guide quite as attuned to the fantastic as Tim Burton.

Those who have grown curiouser and curiouser about what the offbeat reinventor of Charlie and the Chocolate Factory might conjure up in his version of Alice in Wonderland can feast their eyes on this array of concept art and publicity images, due to hang in movie theaters this week to promote the March 5, 2010, release.

"It has been Burton-ized" is how producer Richard Zanuck describes the director's vision of the Lewis Carroll classic. Many elements are familiar, from the enigmatic Caterpillar (Alan Rickman) to the fierce Jabberwock (Christopher Lee). But none has been presented in this sort of visually surreal fashion.

"We finished shooting in December after only 40 days," Zanuck says. Now the live action is being merged with CG animation and motion-capture creatures, and then transferred into 3-D.

The traditional tale has been freshened with a blast of girl power, courtesy of writer Linda Woolverton (Beauty and the Beast). Alice, 17, attends a party at a Victorian estate only to find she is about to be proposed to in front of hundreds of snooty society types. Off she runs, following a white rabbit into a hole and ending up in Wonderland, a place she visited 10 years before yet doesn't remember.

Among those who welcome her back is the Mad Hatter, a part tailor-made for Johnny Depp as he collaborates with Burton for the seventh time. "This character is off his rocker," Zanuck says.

For more of the concept art, click here.