Study: Wearing red may boost your sex appeal


According to a new study, men find women sexier if they're sporting a crimson hue rather than, say, blue or green.

However, red won't make you look smarter or more competent, says study author Andrew Elliot, Ph.D., a professor of psychology at the University of Rochester in New York.

"We only found the effect for attraction, so males don't rate females in red as more intelligent, more likable, or as having a better personality; they only rate her as sexier and more attractive," he says.

Men also were more likely to say they wanted to have sex with a woman and that they would be willing to spend more on a date if she were in red, according to the report in the Journal of Personality and Social Psychology.

(Via CNN)

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