Avatar breaks US DVD sales record

Avatar has become the fastest-selling home entertainment release of all time in North America, shifting 6.7 million DVDs and Blu-rays in four days.

James Cameron's 3D sci-fi epic, released in the US on April 22, sold 4 million DVDs and 2.7 million Blu-rays. The sales brought in $130m.

The previous record holder in the US and Canada was The Dark Knight in 2008.

Film studio 20th Century Fox said the movie was also the fastest-selling release on the Blu-ray format alone in North America.

It was released on April 22 - "Earth Day" in the US and Canada as well as other countries - to chime with Avatar's environmental theme, Fox said.

(Via BBC)

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